At VMware‘s annual conference in Las Vegas this week, the company made a number of announcements that speak to the very real struggle the company faces as seismic shifts in the industry fundamentally change its business.

First some context. VMware became an industry powerhouse through capturing the bulk of the market share in the virtualization space. Virtualization is, of course, the technology that allows organizations to do more with their physical servers. By creating numerous “virtual” servers that sit on a single physical server, VMware was, almost single-handedly, responsible for increasing organizational IT efficiency.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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