It might come as a shock to the early-adopter Silicon Valley set, but for those in the real world (i.e., the vast majority of the population who aren’t Silicon Valley early adopters), using new technology platforms isn’t the core focus. They have jobs to do and busy days and there is a significant barrier in starting to use a brand new technology tool.

Now imagine if you are an executive at a company that employs hundreds or thousands of these “everyday people.” You’re faced with a huge aggregate learning curve every time you want to change technology.

So imagine if there was a platform that made it easy for any technology provider to do what the much-derided, admittedly tacky, but actually useful Microsoft Clippy did back in the day. That is, sit in the background but appear at appropriate times and give contextual advice about an action that the user is trying to take. Imagine if you could be like a digital assistant to ease the process between try and succeed.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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