This morning I read that Burger Fuel are expanding their operations outside of the current Australasian spread and have sold a franchise to Dubai. In the past I’ve been somewhat sceptical of Burger Fuel, both pre, during and post IPO. After reading the news I momentarily thought that perhaps I’d been a little hard on BF.

I was relieved (for my own sake entirely) to read this post by Dan who has spent time working in the UAE. Dan says that;

If the announcement had been that the first store was at Mall of the Emirates you know it would have done well because the food court there is always pretty busy. But instead the first store is at Festival City. I visited Festival City last August and it was a ghost town.

In defence of BF, Dan did go on to say that Festival City is not yet finished and may well prove more popular once it is. I remain firmly positioned on the fence, and leaning heavily towards the paddock of scepticism!

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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