Last week saw cloud ERP vendor NetSuite hold its annual user conference in San Jose. I’ve been attending SuiteWorld as long as SuiteWorld has actually existed, and hence it is interesting to reflect on the differences over the years. (Disclosure: NetSuite covered my travel and expenses to attend the event.)
Last year’s SuiteWorld marked the first outing for the company’s newly minted chief marketing officer, Fred Studer. Studer, an alumnus of Microsoft, had a very different perspective on the message that NetSuite should be articulating, and SuiteWorld 2015 was a flashy affair with an aspirational tone that arguably left its traditional customers feeling a little bewildered. NetSuite is, after all, an ERP vendor, and its customers tend to be on the slow, steady and conservative end of the continuum.
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