Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we’ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.

McAfee sees some positive signs and some danger areas – “We have the opportunity to snatch defeat out of the jaws of success”. The way that’ll happen;

  • Declare war on the enterprise
  • Allow walled gardens to flourish – an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows – let’s not go there…
  • Accentuate the negative – the risks aren’t quite as bad as people make out, don’t dwell on them
  • Try to replace email
  • Fall in love with features – “what’s the simplest possible thing that could work”
  • Overuse the word “social”

Andrew is the father of the Enterprise 2.0 term – while his shtick is getting perhaps a little tired – he’s still got a valuable voice to add to the discussion.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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