Innovation often displays an interesting progression.
In its first stages we see an existing process or system being cloned in another medium. While this might drive process efficiencies, that’s about all it achieves. But with enough vision, off that foundation we can see innovation progress to peripheral functionality and, eventually, to fundamentally reinvent the way things are done. Having watched eSignature company HelloSign for the past few years has been a good example of this.
I first came across the company many years ago when I was in the unfortunate position of having to send a fax internationally. For many people the very concept of the fax machine will be a distant memory, but suffice it to say that it wasn’t that long ago that the fax was a critical business tool.