Zoomdata is a company that is all about helping organizations paint pretty pictures from their data. That might sound like a flippant description, but visualizations are actually an important part of surfacing insights and delivering them in a way that is actionable by the organization. Zoomdata is one of an increasing number of vendors that are filling a big gap in the marketplace.
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You see, visualizations or data insights have historically been a product borne of the work of data analysts, utilizing data warehouses and rigid query approaches. This way of working was, arguably, OK in the past when organizational development cycles were slower and there was less of a critical imperative to innovate at speed. Today, however, time is of the essence, and these old-school approaches towards analysis simply don’t cut it any more.