Zuora is an interesting vendor — founded by one of Salesforce‘s earliest executives, Tien Tzuo, the company was set up to deliver upon the promise of the so-called subscription economy. Tzuo is a long-time subscription economy prophet and, listening to him over the years, it would be easy to assume that in the future every possible transaction will be based on a subscription paradigm.
Of course, it isn’t quite that simple and many organizations are more than happy to continue using their traditional billing approaches, but what is true is that increasingly it is a general requirement from organizations that they will have increasing flexibility about how they package and price their products and services.
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