I’ve posted before about Aptimize, the startup trying to singlehandedly speed up the web. Their Website Accelerator product has just been given a strong endorsement by Microsoft who are using it to speed up their SharePoint public site.
Aptimize have published some statistics of the benefits Microsoft is seeing with the solution;
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Reduction in load time |
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First View |
10.6 seconds |
5.7 seconds |
46% |
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Repeat view |
7.1 seconds |
3.3 seconds |
53% |
Aptimize are banking on their contention that faster load times translate into a more sticky browsing experience. This is borne out by another test site they’ve had live for a few months now. Geekzone a technology site with a 700k monthly unique viewer figure. Using the Aptimize tool, Geekzone has reported a;
- 35.10% increase in average time on site
- 13.63% increase in number of pages per visit
- 3.7 percent reduction in bounce rate
It’s interesting to see Microsoft using a tool that’s specifically aimed to increase the speed of some of its own software – one wonders why Redmond hasn’t developed a tool like this themselves already.
I’d be remiss if, along with my post, I omitted posting the video of Aptimize founder and CEO Ed Robinson doing his best media superstar impersonation. Enjoy…
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 