Mainstream media sometimes doesn’t get it…

By Ben Kepes

I love New Zealand’s National Radio, but sometimes it needs to stick to it’s knitting. This morning they had a piece of Facebook, its battle for eyeballs in New Zealand with Bebo and concerns over security.

It’s an attempt to get a somewhat aware voice but in reality it shows the gap between the early/middle adopters and the late, late, late ones. The reporter even manages to give some examples of other social networking offerings including “tweeter” :-)

Click here for the podcast – not sure how long they keep them there for so get in quick.

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2 Responses to “Mainstream media sometimes doesn’t get it…”

  1. Oh yeah – I heard that too. It was cringe worthy. Glad you posted on it.

    It does tend to indicate that there are a bunch of people for whom the Internet just won’t be that relevant and that opportunities still exist for people who can translate it for them.

  2. Paul Spence says:

    I heard that discussion too. It was a bit light on analysis I agree. The concerns about security probably stem from some rather alarmist articles that emerged recently over Facebook’s supposed ulterior motives for harvesting user information.

    National Radio may well have been overly zealous in setting their white, middle-aged, middle class audience’s hands wringing with this piece but notwithstanding that, online security is indeed something we all need to be concerned about.

    My son, who is only seven, plays online games with his friends. I frequently impress upon him the importance of not giving out any personal information when he is online. Rather than being fearful of new technologies, perhaps educating users is a better approach?

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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