Or women people anyway.

My key word for the internet is aggregation. I believe a web presence can provide a forum where material from diverse sources can be aggregated, where people can congregate and communications can occur both between people and between resources and people.

I’m working on a few projects around this space at the moment and I was interested to read of a new site, Entrepreneuette, which has been set up. It’s a community site for women in business and according to the site it allows its members to;

Promote your business:

Tell us about your business (promote your products or services, grow your network or make a valuable contact)


You can join (or start) groups on topics that are of interest to you, to ask questions, offer your advice or generally join the dialogue of sharing and motivating and helping other women in business

Raise your profile:

Keep your own blog to share with us your rants and raves, your highs and lows, track your goals and progress (and receive some encouragement in return!) and share your business experiences and learnings with us. (Each one; teach one – Bob Marley)

Be inspired:

Read our entrepreneurette magazine; designed to inspire and motivate you in business. Or contribute articles yourself; share your story, your expertise and build your own profile!


Take your business to another level with our six month entrepreneurette program; 12 practical modules covering essential business and self development topics with a lesson, assignment, quiz and resources – with your own online study group for support.

Get peer support and encouragement:

Join in regular live mastermind group sessions to brainstorm and exchange goals, successes and business obstacles – because no woman is an island! No travel required; participate from the comfort of your home or office!

Attend online events:

Receive invitations to online events: live webinars to be inspired by stories of other successful women in business and guest mentor-panels for your opportunity to ask your burning questions. No travel required; put your feet up and relax with your wine/coffee from the comfort of your home/office!


It will be interesting to see how much momentum the site build, Xero is sponsoring it (the site visitors are, after all, likely to be perfect customer fodder for Xero’s own product offering). It’s been started by Fiona Powell, founder of Her Business magazine, so should grow to include all the necessities that the space demands.


Best of luck Fiona (and the entrepreneurette gang!)

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

1 Comment
  • Hi Ben

    Thanks for the best wishes… it is an interesting (and exciting) journey… and continually ‘evolving’… I’d love to hear more about your projects too.

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