An interesting article over on the New York Times discusses, at length, new tools being developed to aid enterprises wishing to use the social networking offerings out there. I’ve reviewed in the past some offerings which also aim to provide this functionality.
Taking however a leaf from the book of inimitable enterprise 2.0 commentator MiramarMike (himself a contributor to this blog) – doesn’t this just miss the point. Granted their are security and authenticity issues surrounding using these tools within an organisation that has to meet the, post-enron Sarbanes Oxley requirements. But outside of this is not the issue one of culture rather than technology? Doesn’t enterprise just need to lighten and loosen up?
Final word goes to the NYT which said;
After spending the past few years snubbing the social networking craze as a time-wasting hobby for teenagers (more than 11 percent of online time is spent on MySpace, according to a new study by Compete, a Web analysis company), even the largest companies are beginning to see value in using Internet technology to foster employee communications.