I’ve lived through three eras of instruction manuals for physical products. The first stage saw every product come with a detailed physical instruction book. My experience with that was that males threw the book out and tried to figure it out for themselves, while females (or the ones I’ve known, […]

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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