Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.

If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).

DSCF5105 Cool companies shouldn’t have bad t-shirts. I picked up this AppLogic crew neck at the Web 2.0 Expo early in 2008 and have to admit that I’ve not worn it yet. While actually a pretty high quality shirt, the logo on the front is just to much of a contrast to the color of the shirt, while the byline on the back “Real Men Don’t Manage Servers (Anymore)” while on topic for the intended audience, is just too uncool for words.DSCF5106


  • Great for a painting shirt or if there’s work to be done out on the ranch
  • It didn’t cost a dime


  • The logo clashes too heavily with the color of the shirt
  • The byline on the back is just plain bad
  • Made in Haiti… where suffocation is preferable to actually breathing the air

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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