So the latest OECD rankings are out and the NBR writes about them bemoaning the data caps that all our domestic plans have. They back their concerns up with the following table showing prevalence of data caps on ISP plans in different countries;
And what do we notice? Two of only four countries with 100% prevalent data caps are the furthest away from the rest of the world. Both Australia and New Zealand are both relatively geographically isolated with small populations. As an employee within a local ISP wrote to me;
Grrrr we have data caps cos we pay extraordinary sums to get data from the US. Only 5% of data is locally generated… .that means we PAY for everything else
Let’s understand that there are a limited number of pipes between our part of the world and the source of most of our data – we’re also relatively small and low density countries (OK Australia is large in terms of land mass but small in terms of population density) – compare this to the countries at the other end of the table – all close to major hubs of traffic, all with higher population densities and all able to leverage off the proximity of other countries and able to choose from multiple international pipes.
We’re simply not connecting apples with apples – we bemoan the high price, limited speeds and data caps prevalent in our plans but also expect some magic bullet to appear in terms of infrastructural improvements to solve these issues.
Sorry people but silver bullets cost money – that has to be recouped somehow…