I’ve grown accustomed to a three pronged approach from media in terms of coverage for New Zealand tech companies;
- Sam Morgan and TradeMe get warp level coverage across tech, business and general channels
- Rod Drury and Xero get pretty decent coverage in business and tech channels
- Tim Norton and PlanHQ (Tim – learning well from his mentor Rod) – get to pick up the tidbits with pretty good tech channel exposure
So, I was stoked to see this morning that another player, and a Christchurch one at that, got some great exposure. VortexDNA is a cool little (or not sol little) company that seeks to monetize its technology for measuring and predicting human intention. It has created a pattern of human intention that it beleives is akin to DNA.
Well done Raf and Branton and I’ll be interested to watch the development of your product(s) and business.