The dollar last night touched USD0.78. This is going to hurt exporters no end.

Cactus is lucky in that we both import (raw materials either directly or indirectly), have a sizeable domestic market and create a niche product that sells itself on something other than price.

You have to say though that some low margin, high volume manufacturers must be seriously wondering about their sanity this morning.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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