Recently I was invited by SAP Hybris to attend its summit in Munich (disclosure: SAP Hybris contributed toward my travel and expenses to attend the event). At the event, the company asked a few of the analysts present if we would be prepared to record some short videos that they could use for various public-facing purposes.

As fate would have it, Esteban Kolsky, noted analyst from firm thinkJar, was in the recording studio at the same time as me. Kolsky is a man with strong opinions and someone who, unusually for a person formerly from the traditional analyst world, isn’t afraid to voice them. We got talking about personalization and suggested to the film team present that we record a short discussion around our views.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.