Air New Zealand, the national airline that has long had a reputation for edgy marketing (see the inflight video below), is extending its innovative approach to more operational tasks. The company recently updated its approach to how they deal with unaccompanied minors on their flights and, in the process, showed the extra value that technology can offer customers.

For those who’ve never experienced the unaccompanied minor (UNMR, in aviation-speak) process, it generally involves special ID cards and lanyards stuck around the passenger’s neck, wads of paperwork, and a flight attendant to shepherd the individual from gate to seat and back again. While much of that won’t change, Air New Zealand is offering a service to the parents and guardians of the UNMR’s a constituent group who, after all, are generally the ones who actually pay the fare.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.