While attending Twilio‘s Signal conference recently, I was interested in a departure from the usual technology conference norm of arm-waving and product announcements with the main stage presentation by Nancy Lublin from Crisis Text Line.
Crisis Text Line is a beneficiary of Twilio’s corporate social initiatives, in this case, the Twilio.org social good initiative. It is an almost perfect use case for both Twilio’s platform and the good that can come from corporate social responsibility initiatives.
Twilio is, of course, a developer platform that specialized in communications services. What that means is that if you’re a developer that wants to include voice, mobile, chat or SMS within your application, rather than creating all that functionality from scratch, you simply integrate with Twilio’s services and take advantage of their specialization — a case of abstracting non-core requirements to a third party vendor.