Trifacta isn’t a company that has gained much attention, but it operates in a sector that, to a certain extent at least, is protected from the general downturn in tech investing. We’ve all seen how an economic slowdown has major impacts on every industry. The thinking goes that, in a recession, organizations close the spigot on spending, and hence opportunities for growth are limited. But while that is the general trend, some areas are less impacted by slowdowns.

In the technology space, while slowing economies mean that greenfield spending on new initiatives decreases, technology solutions that can save money or drive more revenue tend to be somewhat insulated from the greater negativity. Data is a good example of an area that is likely to be safe if global economic woes continue. Taking an organization’s existing data and deriving insights that can reduce expenditure or increase revenue is attractive – both in good economic times and bad.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.