Stealthy startup Datera is launching today with its promise to bring an Amazon Web Services (AWS) cloud-type of offering to large enterprises and service providers.

If that sounds like an offering you might have heard before, it’s probably because for the past six to eight years, a number of vendors, seeing the traction that AWS has gained, have jumped on the bandwagon and offered a value proposition in the same area. There have been broad cloud operating system offerings, including OpenStack, CloudStack and Eucalyptus, more specialist storage platforms such as Ceph, Gluster, SimpliVity and Nutanix and hyperconverged offerings form the likes of VMware, Dell and Hewlett Packard. It’s a busy space and one that is hanging off incredible growth in awareness and adoption of cloud offerings.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.