The technology industry is perhaps the biggest user (some might say abuser) of buzzwords. Who can recall the scene on HBO’s comedy “Silicon Valley” where startup after startup tried to show just how hip they were by detailing their focus on social, mobile and local? We had SoLoMo, MoLoSo, LoSoMo and every other combination under the sun.
The reality is that, 9 times out of 10, buzzwords mean nothing other than giving potential customers the ability to tick another box on their assessment forms.
So I was a little skeptical when ExtraHop — a vendor that offers organizations the ability to monitor all of the traffic occurring across their networks — pitched me on its new SaaS offering that, according to the company, has lots of machine-learning goodness on tap.