As the world moves to the oft-heralded “subscription economy”, seemingly every software company is reinventing itself as a SaaS company. But deciding to go subscription, and actually having everything in place to deliver a service are two different things. Recently I took part in a webinar with Sanjay Sarathy from SaaS billing and subscription service Vindicia (and, for clarity I’ll point out that I was not paid for taking part in the webinar). By way of context, SaaS has an estimated market value of $15B in 2012 and corresponding rapid growth thereafter – it’s worth doing it right!

We covered a bunch of different topics including;

  • How SaaS companies actually go to market.
  • Why cloud computing? (as if you needed to ask)
  • The new business models that are arising
  • The value of thinking niche and going global
  • The top mistake that companies make when moving to SaaS

Take 20 or so minutes out of your day and check out the webinar embedded below….

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.