With news last week that high-profile music streaming service Spotify had decided to move its currently on-premises infrastructure to Google‘s Cloud Platform public cloud offering, Google got a much-needed endorsement from a high-profile customer.

The announcement was regarded by many as Google’s “Netflix moment.” To explain, Netflix has historically been the case study upon which Amazon Web Services drove much of its growth. Like Spotify, Netflix formerly ran its own infrastructure but several years ago made the decision to shift, over time, to AWS. The notion of it being better to let a vendor at scale manage your infrastructure while you focused on core business played right into the hands of AWS specifically and, by extension, the other public cloud vendors.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.