It was back in March that I covered the news that InsideSales, the sales acceleration vendor that has long had a close relationship with Salesforce, was going to be rolling out an integration into Dynamics, Microsoft’s CRM platform. The announcement was slightly less head-scratching when one took into account the fact that Microsoft is a customer, as well as a partner, of the company.

InsideSales focuses on helping sales teams chase the right deals. Part of a large cohort of new companies in the predictive analytics space, the company uses big data and machine learning to pinpoint sales patterns and provide smart recommendations to sales teams. One of the more high-flying of vendors, InsideSales has grown to the point where it commands that heady status – a unicorn valuation of over $1 billion. IsideSales uses “Neuralytics,” a predictive and prescriptive self-learning engine that aims to deliver revenue growth by delivering an optimized experience for both salesperson and buyer. And it seems to be working: ADP, Microsoft, Groupon, and Zenefits are all customers.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.