I had a chat yesterday with Justin Heaney from Influx. Influx is a business that marries some cool technical skills in terms of VCast techno-wizardry with significant experience in the creative aspects of videography. An example of Influx’s work can be seen in the VCast’s for C4 Coffee.
Now putting aside the viability or otherwise of a business specialising in creating VCasts, Influx is an example of what we need to be creating in this country.
It strikes me that there is a significant disconnect between technological savvy and base creativity in our startups. Looking at the number of entrepreneurs I’ve talked to recently they either fall squarely in the technical camp or the creative one. They shouldn’t be mutually exclusive – Weta Workshops is a perfect example of what happens we need to try and close the chasm between these two important facets of innovation.