New Media for Old Media – Congrats to RWW!

By Ben Kepes

Big ups to ReadWriteWeb who along with GigaOm and VentureBeat are contributing to the New York Times‘ technology section. It’s a great win for a New Zealand blog (well OK of the RWW writers, only Richard (and on the odd occasion that I contribute to RWW myself)) hail from New Zealand – but if we don’t claim it the Aussies will so it seems best.

It’s also interesting in light of the Technorati survey which TechCrunch tells us indicates that a blog with 100k uniques per month should earn around USD75k. Does that mean Richard is pulling in USD900k a month with his 1.2million uniques? Do tell Richard!

Of course I’m pretty dubious about old media – I’m currently involved in a project that involves new and old media getting along – so far my experience is that it’s very much a one way street – old media is more than happy to have content from people who actually understand this stuff. However "partnerships" with old media tend to be fairly one way – which is why publications like Idealog start up that verticalise media without the old/new demarcation.

So anyway – I’ll not tell the story again – suffice it to say we’re proud of the quiet chap beavering away from a suburban house in Lower Hutt – give us a year or two and there’ll be another hyper successful New Zealand run blog!

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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