WalkMe is a company that I’ve been following for a few years now. It offers a platform that allows application developers to create guides and instructions within those applications that help users learn how to maximize the benefit from those applications. Think of an old school instruction manual delivered within an application itself that is able to contextually react to a user’s actions, and you pretty much get the gist. WalkMe is an excellent tool for SaaS vendors who want to maximize the chances that users “stick” to their product.
So it is particularly interesting to see the company move to a seemingly different area, that of enabling mobile developers to more rapidly create their own applications. The idea of WalkMe’s applet store is that it provides ready-made and easily integrated common components for them to use within their applications. Instead of having to build the particular pieces of functionality themselves, or having to integrate external components, these applets are curated, purpose-built and ready to go.