I wrote about Reflect last year when Alex Bilmes, a Portland, Ore. tech scene stalwart, launched the startup to tackle the opportunity around visualizations.

More specifically, Reflect was all about building a developer tool (think Twilio or SendGrid) that makes it super easy for developers to create visualizations within their applications — but without having to custom code visualization functionality themselves.

At the time, Bilmes opined to me that:

“Companies are spending millions of dollars and wasting years building infrastructure, APIs and entire front-ends to visualize data for their teams and customers. Data visualization isn’t a core competency for most companies, nor should it be. Today, they are forced to hire teams of experts — designers, developers, product managers and data scientists — to get things done. With Reflect, all it takes is a simple API.”

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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