SaaS/s and SaaS/v post…

By Ben Kepes

Over here at SaaS blogs, Sinclair has posted about what he refers to as SaaS with ROF (Regular Old Functionality) as opposed to SaaS with ROF + Value.

This is a very similar theme to my previous post about the two SaaS models – SaaS/s and SaaS/v. However while Sinclair is coming to the discussion from a perspective of driving down sales and marketing costs for SaaS vendors, my perspective was very much one of building viable, sustainable and scalable SaaS ventures.

To me this is not a discussion of semantics, it a vital component of building a SaaS business that startups need to think about. My contention is that if a new startup where to attempt to embark on a SaaS/s model, they would be doomed to mediocrity at best and failure at worst. The space has matured sufficiently (and bear in mind that SaaS is still a new concept but much more mature than it was a few years back) that new entrants are arriving rapidly with overlapping business concepts – they need a differentiator – that differentiator should be a SaaS/v play.

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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