A few months ago I wrote an article detailing how one email vendor, Campaign Monitor, was branching out from its traditional email campaign management approach and offering a transactional email platform. Today it is the turn of SendGrid, a vendor offering an existing email developer platform to move the other way: The company is rolling out marketing email features to go with its core platform.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.