I just found this article about the size of the SaaS market in New Zealand. Have a quick read as it’s interesting Here’s the article (and the first paragraph)…

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Software-as-a-Service Ups Its Game in New Zealand
“Market Expected to Experience 65% Growth in 2007 and Grow to NZ$64 Million by 2010″
http://www.crm2day.com/news/crm/123334.php

“Springboard Research, a leading innovator in the IT Market Research industry, today announced the results of its latest research on the Software-as-a-Service (SaaS) market in New Zealand. Increased vendor activity and the inherent appeal of SaaS have been responsible for the market growing 65% in 2007 to NZ$14 million. Together with Australia, New Zealand continued to be the most mature market in the region….”
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NZ$14 million? That seems a bit on the low side. I would have thought it would have been higher – perhaps double. But 14 million? I’ve known of software co’s in NZ that have been successfully renting software in a SaaS model for years. I also can tell you that we (ProActive Software – www.proworkflow.com – Project Management Software) were never interviewed or asked about our earnings in any survey and that would have added a chunk to the numbers. We’re a dedicated SaaS company! One of the few truly global established SaaS players in NZ.  I wonder how many other companies weren’t included in this research? There’s plenty of great SaaS co’s around Wellington as well…

The point of this post? Firstly, that there is an emerging Software as a Service industry in New Zealand, and secondly, whilst interesting numbers and from a seemingly reputable source, never trust a SWAG (Silly Wild Ass Guess)  😉

Author: Julian Stone – www.julian101.com

Julian Stone

Julian Stone here, CEO of www.proactivesoftware.com, developers of www.proworkflow.com (Project management software). I’m a chronic serial creative thinker and have a passion for creativity, business and entrepreneurship. Since the early days at school til the current adult days I’ve been involved with many businesses, in many forms, but the real passion I have is designing ideas from scratch and seeing them through to completion. I love startup businesses and their associated challenges; the fact that the more you learn, the more you realize you don’t know! Every day is an opportunity to meet a new person, learn a new skill, tackle a new challenge! My personal background is 15yrs in graphic design, ad agencies, 3d animation, video editing, multimedia, print, prepress and other creative persuits. About 1999 I was made redundant, mostly due to a failing internet company I was working for at the time. It was also about the time of many ‘.com boms’ where many startups failed due to a distinct lack of any real business plans, paths to revenue or just crazy and unrealistic business ideas. I saw from the inside out, what happens when a company collapses. It was messy, complicated and a lot of people were hurt, both emotionally and financially. However, amidst all this came a blessing! I met my wife, Sarah, who was was also working for the company. Out on the street at age 25 and not many jobs available, it was ’sink or swim’. I chose to ’swim’, and started contracting initially, then business, and haven’t looked back. There have been hard years, and I’ve learned a lot, but heading down the business path rather than employee path was the best decision I’ve made career-wise. I’ve surrounded myself with many like-minded friends and look forward to an exciting ride ahead! This blog is designed to discuss my thoughts on matters (yes, I’m very opinionated) and to share lessons I’ve learned from people, books, experience or the school of life. ;-)

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