Tag Archives: shoeboxed

How Software SHOULDN’T Be Sold

By Ben Kepes

I’m a member of the school of though that says that SaaS brings true value to a small business. As such it troubles me when I see people selling based primarily on price – it does them, and the industry, a disservice. I’ve posted about this previously, begging vendors to articulate the value of their apps.

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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