Tag Archives: social media

05/12/2011 Posted in Business Leave a comment

Mesagraph Launches Search and Discovery Platform–And Plays Buzzword Bingo

By Ben Kepes

I’ve been travelling a lot lately and have attended a number of conferences at which the latest range of buzzwords are clearly being utilized by a new crop of startups. At the same time I’ve been railing against excessive use of acronyms that does nothing to make life easier for

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16/11/2011 Posted in Business 2 Comments

The Social Revolution

By Ben Kepes

I generally don’t go in for the hand waving around social for business. While I’m a proponent of social, I like to see proof before I announce the revolution. There’s nothing I hate more than the social media gurus who seem to want to pigeon-hole organizations into standards tools and

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18/08/2011 Posted in Business 1 Comment

On Parody Marketing–and People with no Sense of Humor

By Ben Kepes

Duane Jackson, CEO of KashFlow and someone who has done an amazing job of harnessing the power of social media, recently launched a new marketing campaign with a character by the name of Tugg Gently. Tugg Gently is an apparently fictitious business adviser who has created a series of quick

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24/03/2011 Posted in Business 1 Comment

Social is About Engagement–NZHerald Makes that Too Hard

By Ben Kepes

Last week while attending SXSW I was invited to the party being hosted by The Small Business Web. While there I was given a copy of Gary Vaynerchuk’s new book, The Thank You Economy. Most people will know of Vaynerchuk as the hugely successful new media proponent who has leveraged

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03/12/2010 Posted in Best Practices Leave a comment

Paul Carr Lives up to His Curmudgeonly Accent

By Ben Kepes
There’s just something about Brits. Even when they’re being upbeat they sound like grumpy old farts. Paul Carr, former journalist and now TechCrunch staffer is no exception – he gets away with being grumpy because his writing is…. awesome. As a journalist there are people who’s writing, fo
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22/11/2010 Posted in Best Practices, Business 4 Comments

Social Media? Yes. Social Media Gurus? Hell no.

By Ben Kepes
Recently, I’ve been reading a lot of posts discussing training employees to handle the social media role within an organization. The theory goes that if someone is going to be the “face” of a business, they need to be carefully instructed how to actually portray that business, articulat
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30/06/2008 Posted in IT, Society, Web x.0 5 Comments

Facebook is the educational uber-panacea for all ills! While Wikipedia creates dunces!

By Ben Kepes

Eureka! – a study just published tells us that Facebook (and other social networking sites) have a significant educational benefit. The crux of the findings are that low decile students, those formerly found to be at the lower end of the digital divide (statistically speaking) are leveraging their quality time

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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