Duane Jackson « The Diversity Blog – SaaS, Cloud & Business Strategy

On Trial Periods for SaaS Companies–Is Shorter Better?

March 26, 2012

Business

Application service provider, Business, cloud computing, Duane Jackson, kashflow, Services, Xero

Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; We analysed our trial data and…

Read more
On Parody Marketing–and People with no Sense of Humor

August 18, 2011

Business

Business, Duane Jackson, kashflow, Monty Python, social media

Duane Jackson, CEO of KashFlow and someone who has done an amazing job of harnessing the power of social media, recently launched a new marketing campaign with a character by the name of Tugg Gently. Tugg Gently is an…

Read more
KashFlow Puts Its Funding to Good Use–New Engineering Project and New COO

July 11, 2011

Business

Application programming interface, Duane Jackson, FreeAgent, FreeAgent Central, JSON, kashflow, OAuth, user interface, Xero

Yesterday the news broke that KashFlow has allegedly raised funding of £4 million from its existing 40% shareholder, Lord Young. It’s an interesting funding position – while we don’t know any details about how it is structured – it’s…

Read more
On Product Roadmaps and Agility

March 17, 2011

Business

Duane Jackson, kashflow, Mike McDerment, rod drury, Software as a Service

Kashflow CEPO CEO Duane Jackson recently posted discussing their policy of not disclosing a product roadmap. To summarize Jackson’s argument, he believes that publishing a detailed roadmap is problematic because it; Reduces agility Builds expectations with customers and hence reduces…

Read more
Sage Replies re SageOne

January 20, 2011

Business

Duane Jackson, kashflow, Sage Group, Simon Black

Just before publishing my post talking about Sage’s new SaaS product yesterday, I had a conversation with Sage’s PR people. I asked a bunch of questions, the answers to which didn’t get to me by publishing time. It seemed…

Read more
KashFlow and Some Connectivity Reality

January 10, 2011

Business

Duane Jackson, kashflow, Software as a Service

Lately I’ve been talking to a bunch of people looking at either creating a brand new SaaS product or moving their traditional on-premise application to the cloud. There’s always a discussion of the issues around connectivity and the price…

Read more
Media Relations is an Ongoing Process. Sage Seems to Forget That.

May 10, 2010

marketing, Strategy

cloud computing, Duane Jackson, kashflow, Paul Walker, Phil Wainewright, sage, Sage Group, service

A year ago I wrote a post congratulating Sage on an increase in communications they’d had with me. As I said at the time: So I give Sage significant kudos for reaching out and contacting some of us, but…

Read more

Blog Archives

On Trial Periods for SaaS Companies–Is Shorter Better?

On Parody Marketing–and People with no Sense of Humor

KashFlow Puts Its Funding to Good Use–New Engineering Project and New COO

On Product Roadmaps and Agility

Sage Replies re SageOne

KashFlow and Some Connectivity Reality

Media Relations is an Ongoing Process. Sage Seems to Forget That.