I do a bit of work in the Design space. I see Design as being so much more than product or packaging, rather design is, to quote an organisation I have links with;

Design is the feedback loop between all an entities stakeholders and their strategy now and in the future.

Design allows them to take a futurist perspective and bring it back into the organisation offering them the benefits of;

  1. Being change leaders rather than change followers
  2. Creating a context for change and design methods that extract the value of that change
  3. Creating a partnership for long-term sustainable growth

With this in mind (and with the obligatory hat tip to Jim), I was stoked to see this presentation. While it is couched in terms of brand, its really talking about Design (capitalisation intentional).

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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