First up, an apology in advance to Nubeva. I’m not trying to crucify its PR agency or marketing team, and it is far from the worst offender in the “PR which says little” space. But for whatever reason, its release caught my attention and I wanted to use it to write a quick lesson in how to craft a company and/or product launch for maximum effect.
For a bit of background on Nubeva, the company was founded this year, and this release marks its coming-out-of-stealth party. For those not in the marketing world, a company launch is a big deal and is a chance to really hit it out of the park in terms of stating the direction and importance of what a particular company is doing.