Ask your average Joe or Jill what they know about GE, and it’s a safe bet that software isn’t their first pick. They’ll likely tell you that GE makes industrial machinery — things like wind turbines and airplane jet engines. Well, that is kind of true, but increasingly GE sees itself as being about software. Even its corporate tagline has been changed to reflect the company’s new reality — GE now wants to be known as the company that brings together the physical and digital worlds “in ways no other company can.” In its labs and factories and on the ground with customers, GE is planning on inventing the next industrial era to move, power, build and cure the world.
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