When Microsoft announced that it was acquiring professional social network LinkedIn, many people gasped at the huge price tag.

The fact that Microsoft was engaged in a bidding war against Salesforce for the network helped in that regard, but most people took the perspective that the price tag was an indication of the value that Microsoft and others saw in LinkedIn’s treasure trove of data. Much like IBM’s acquisition of The Weather Channel, this deal was about tuning algorithms by using the vast amount of data available.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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