I just got forwarded the following email;

Sam added you as a friend on Facebook.  We need to confirm that you know Sam in order for you to be friends on Facebook.
Sam says, "Www.smcreative.co.nz
is a multi – disciplined Graphic Design/ contemporary art company based in New Zealand. I don’t know who you are, as I am trying to get my website out there.

Apart from the fact that brand building via a social network is marginally effective – it’s pretty amazing to think that someone would actually try and "friend" a complete stranger in order to further their fledgling business – and in the same line to ‘fess up to not actually knowing them.

The really sad thing about this is that the lust to amass a large number of "friends" on Facebook is such that this guy will probably be rivaling Robert Scoble pretty soon.

It’s a sad world huh?

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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