Microsoft wants to protect itself and buy into the power of community. It beat Google at the mark to purchase 1.6% of Facebook for USD240mill valuing Facebook at around USD15bill.

In the new world – membership will be the compelling value driver – revenue is dead (at least at a headline level anyway).

Key learning outcome – build the platform and the membership, revenue and value will come.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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