Given that much of my focus around Cloud Computing is the fact that Cloud enables smaller businesses to achieve a level of service formerly only available to the largest enterprises, it always piques my interest when something SMB related crosses my desk. Case in point: a recent industry survey conducted by BackUpMyInfo (more on them here), a boutique SMB backup company.

The survey asked respondents a number of questions relating to the impacts of downtime for their organizations – and assesses such things as expected recovery time, the estimated cost of downtime, they types of data that organizations consider important to backup etc.

It’s interesting to see that, despite organizations identifying recovery time as a critical aspect of DR, and despite them estimating the cost of extended downtime at a very high rate, only 55% of respondents actually have any faith that their data will be completely restored within hours of an outage. Some interesting results from the survey included;

  • Disaster recovery and business continuity are key drivers. Disaster recovery (89%), business continuity (73%) and security (52%) were the most common reasons to backup a company’s critical data.
  • Cost of downtime varies. Forty-seven percent of respondents agree that the cost of downtime is “hundreds of dollars per hour,” while 37% say it costs “thousands of dollars per hour.”
  • Comparing recovery time for critical data versus non-critical data. Most organizations (40%) believe that “within four hours” is an acceptable recovery window (the time it takes for your recovered data to be accessible) for critical data. However, in terms of non-critical data, the majority (42%) believe that one business day is an acceptable timeframe.
  • Not every organization checks the status of its backup process on a daily basis. Only 52% of respondents check their backup process on a daily basis. Fourteen percent of respondents say they check on a weekly basis, while 9% say they never check.
  • Technical service and support is more important than price when selecting a backup vendor. Seventy-nine percent of respondents believe that technical service and support are more important than price (60%) when selecting a backup vendor. Data security (72%) and speed of recovery (61%) also scored high as important decision criteria.
  • Data that is important to backup varies from organization to organization. Database files (83%) were the most important information that needs to be backed up, according to respondents. Financial data (79%), email (73%), and productivity applications (52%) also scored high. Video files (19%) were the least important data to be backed up, based on the options given.

It’s an interesting conundrum that, as disaster recovery and backup solutions become cheaper and more accessible, yet still organization have a mentality that sees them ignore this critical part of their business. Having come through a natural disaster recently, I’ve seen first hand how having accessible data – no matter of location or status of physical equipment – is a critical part of business continuity.

While clearly the survey was aimed in such a way as to justify the use of BUMI’s own service, outside of that it is an interesting glimpse into the realities for SMBs – it is important that IT organizations selling into this market properly articulate the fact that backup, and the ongoing checking that backup and DR processes are in fact working, is a critical task that organizations need to remain on top of. The survey results have been turned into an infographic, see below.


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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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