Big news a few weeks ago was the acquisition of ExactTarget by Salesforce at an eye watering $2.5B valuation. Enough people have opined on that deal already – for a good summary check out this Diginomica post. Less well…
Data integration – it’s the elephant in the room when it comes to the adoption of cloud solutions. While a plethora of best of breed solutions might provide the best functional fit in specific areas, that only works when…