When Twilio had its successful IPO this year, a whole range of people were introduced to the idea of building successful businesses on top of modular developer tools. Twilio, after all, doesn’t do a product that you or I as consumers can use, but it’s a safe bet that we interact with a service powered by Twilio on a frequent basis.
You see, Twilio and its ilk do something very specific: It offers communications services (telephony, fax, SMS, video) as a service that application developers then use to run the comms aspects of their own platforms. When you “click to call” or “click to message” your driver in Uber, for example, you’re actually using a product delivered by Twilio.
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