Category Archives: SocialMedia

October 6, 2008 Posted in Business, IT, New business, New Zealand, SocialMedia, Society, Strategy 1 Comment

Marketing 101 (and so sad that it’ll probably work)

By Ben Kepes

I just got forwarded the following email; Sam added you as a friend on Facebook.  We need to confirm that you know Sam in order for you to be friends on Facebook. Sam says, "Www.smcreative.co.nz is a multi – disciplined Graphic Design/ contemporary art company based in New Zealand. I

September 29, 2008 Posted in Business, Design, Efficiency, IT, New Zealand, SocialMedia, Strategy 8 Comments

On building communities of interest

By Ben Kepes

It was interesting to read this post by Ben (another Ben) who details the rise and rise of Vodafone’s community forum site. Ben says that there is a reluctance within corporate New Zealand to invest the time to build web communities – possibly due to a fear that they’ll build

September 20, 2008 Posted in Business, Design, Efficiency, IT, SaaS, SocialMedia, The Cloud, Web x.0 2 Comments

Joining the microblogging legions….

By Ben Kepes

Legions of different applications that is… At the recent Techcrunch50, Twitter-for-enterprise startup Yammer took out the top prize. I was interested to read a post by Bernard a couple of days later where he uncharacteristically lashed the decision. Basically Bernard calls Yammer a "me too" offering that offers little that

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August 14, 2008 Posted in Business, Collaboration, SocialMedia, Society 2 Comments

When you speak in the village square…

By Ben Kepes

Background: Individual A sent a friend an "@" prefixed tweet asking for advice. A company doing a general twitter search picked up the message and sent a message to individual A offering their services to help. Individual A spat the dummy claiming he was the recipient of spam, his privacy

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August 13, 2008 Posted in Business, SaaS, SocialMedia, Society, Strategy 4 Comments

What hope if free only achieves 20%

By Ben Kepes

Really interesting article over here looking at the uptake of social media. The gist of the post is that Facebook and MySpace have only roughly a one in five uptake in the US market. That is only 20% of consumers with Internet access are utilising their services. The question is

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August 13, 2008 Posted in Business, Collaboration, Design, IT, SocialMedia, Web x.0 Leave a comment

Now that’s a refreshing change

By Ben Kepes

I go to the odd commercial conference and they all tend to have a slick veneer but underneath they’re money making enterprises (after all most conferences are organised by self-serving professional conference companies). I’m heading over to Office 2.0 in San Francisco in a couple of week and it was

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August 6, 2008 Posted in Business, Collaboration, Design, Efficiency, IT, SaaS, SocialMedia, Strategy Leave a comment

Some cool stuff for SAP

By Ben Kepes

Has social media found a role within enterprise? I know it’s hard to believe but people are doing some really cool stuff for SAP. A bunch of geographically distributed people from various stakeholders (industry observers, Siemens, Adobe, SAP insiders and consultants etc). Details of who was involved can be seen

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July 31, 2008 Posted in Business, IT, SocialMedia, Strategy, Web x.0 2 Comments

Good advice for later adopter….

By Ben Kepes

In this swirling world of the digerati, we tend to encourage others to “drink of the kool aid” in the way that we are. What I mean is that we push our more mainstream brethren to partake in all the things we are – twitter, plurk, identi.ca, blogging, social media

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July 5, 2008 Posted in Business, Design, Efficiency, IT, New business, New Zealand, SocialMedia, Society, Strategy 3 Comments

Women’s phone book….. so wrong

By Ben Kepes

I saw over on Brenda’s blog a post about a new phone book site set up specifically for women titled, not surprisingly, womensphonebook. Now I’m not really overly qualified to comment, lacking somewhat in the Womanly department. It does seem strange that the site creators deemed it worthwhile to set

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July 4, 2008 Posted in Business, Collaboration, Design, Efficiency, IT, SocialMedia, Society, Strategy, Web x.0 Leave a comment

It’s all about change

By Ben Kepes

Simon G pointed out a presentation on slideshare titled “What the F**K is Social Media”. It’s a fantastic show and should be compulsory viewing for anyone at a management level within a corporate (and that includes the board – communication starts with them). To be honest it should be compulsory

The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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