dreamforce « The Diversity Blog – SaaS, Cloud & Business Strategy

Salesforce Launches Communities – Tying the Back Office to the Customer View

May 2, 2013

Business

Business, Chief marketing officer, cloud, Customer, dreamforce, marketing, Salesforce Communities, Salesforce.com

As the pace of business increases, and consumers of products or services demand that their provider is more responsive to their particular requirements, there is an ever growing need for customer facing solutions which are integrated with the back…

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Reflections on BoxWorks

November 26, 2012

Business

#df12, Aaron Levie, boxworks, ChatterBox, dreamforce, GoodData, netsuite, salesforce, Salesforce.com, Sam Schillace, SAP AG

Having had a little while to reflect on a month that saw me attend both DreamForce and BoxWorks, I wanted to get down some thoughts on what is happening with Box, one of Silicon Valley’s current darlings. This is…

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Salesforce Becomes the First Next Generation Enterprise Platform

September 19, 2012

Business

#df12, Buddy Media, dreamforce, dropbox, netsuite, salesforce, Salesforce.com, SAP AG, Service Cloud, work.com

A quick roundup of DreamForce news for today – with the disclosure that Salesforce is covering my T&E to be able to be here at the event. Strong words but, as I predicted, the announcements at this years DreamForce…

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DreamForce Briefings–Inviting the Deluge

September 10, 2012

Business

#df12, California, dreamforce, Friday, Salesforce.com, San Francisco, San Francisco Bay Area, Tuesday, Tuesday Afternoon

Next week sees me winging my way to San Francisco for salesforce’s annual extravaganza, DreamForce. I’m condensing my trip this year and have very, very limited time to talk to folks – but am always keen to meet people…

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Chatter Messenger – Real-Time Synchronicity

May 21, 2012

Business

chatter, cloudforce, dimdim, dreamforce, Instant messaging, messenger, realtime, salesforce, San Francisco

Note – this post was embargoed until tomorrow morning but alas (and again) that embargo was broken by others. Since it was, I’m releasing the post early… but not happily. About the time you read this, salesforce CEO Marc…

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Scheduling Briefings at DreamForce

August 22, 2011

Business

#df11, dreamforce

Next week sees me in San Francisco at salesforce’s DreamForce event. It’s always a crazy few days and judging by the quantity of briefing requests I’ve already received this year will be no exception. At this stage I have…

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Dreamforce 2011–A Look Ahead, and a Review of Last Year’s Predictions

August 22, 2011

Business

#df11, df10, dreamforce, Force.Com, Heroku, netsuite, quickbooks, Salesforce.com, ServiceMax

Last year was the first time I attended salesforce’s DreamForce global conference (at least in person). DreamForce is a pretty intense event – tens of thousands of people, the entire Moscone center and most hotels and hospitality establishments in…

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A DreamForce 2010 Look Ahead

December 3, 2010

Business

df10, dreamforce, marc benioff, Salesforce Chatter, Salesforce.com

Next week I’ll be heading (along with around 30000 of my closest friends) to San Francisco for the epicness that is DreamForce. It’s the first year I’ll be attending the event in person, having followed it remotely in its…

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Trineo – Heading for the Big Time

August 6, 2009

Business, IT, New business, New Zealand, PaaS, SaaS, Web x.0

daniel fowlie, dreamforce, Force.Com, legalforce, PaaS, SaaS, Salesforce.com, trineo

A few months ago I wrote a post discussing some interesting vertical offerings that I’d seen built on top of the salesforce.com platform. I alluded to a new offering that was, at that time in stealth mode – the company behind that offering, Trineo has been invited to San Francisco next week to pitch to a panel of investment and IT gurus, including Sequoia Capital, as part of the final selection process for the Force 40 Innovation Showcase competition, run by Salesforce.com as part of their Dreamforce conference in November.

Trineo is a development and

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