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  • Customer Metrics for SaaS Companies

    September 13, 2012

    Business
    Business, Customer, Customer engagement, Customer relationship management, Sales, Shareware, Software as a Service, Totango
     

    One of the key pieces of advice for SaaS startups (actually all startups really but in this case of particular relevance to SaaS0 is to measure everything. Over the last few years a number of different solutions have been…

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  • Totango Powers SaaS Vendor Insights

    October 10, 2011

    Business
    Application service provider, Business, Customer relationship management, Engine Yard, Software as a Service, Totango
     

    Recently I’ve been doing a fair amount of advisory work with SaaS startups that are just taking their first tentative steps to market. I’ve sat in meetings at length trying to drill into sales cycles and pricing strategies and…

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    About Me

    Ben Kepes is a business leader, a technology evangelist, an entrepreneur, and a commentator. Ben covers the convergence of business and technology.

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